Motivational Keynote Speaker Max Bolka

Professional Keynote
Speaker - Author - Coach

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Keynote Speaker
Practice Management &
Business Success Consultant
"Building First Class Financial Advisors"

The Future Looks Bright
by Max Bolka

MAIN POINT:

If you know, and can clearly express, who you are and what you have to offer clients, the future looks bright indeed.

MAXIMS:

The headline in bold letters from a recent cover story in Investment News caught my eye..."Greed, Upheaval Testing Wirehouses," with the subtitle, "Old Business Model May No Longer Fly."

The article stated that the most recent binge of greed and excess, coupled with a market that may be chronically weak for years to come, are posing a threat unlike any other to Wall Street, and particularly to it's five powerful wirehouses. It went on to say that two trends make this crisis different: The rise of an alternative business model centered on financial advice, and the depth of the fallout from Wall Street's season of scandal.

And therein lies your opportunity. No one wants another great mutual fund, annuity or money manager. These are all means to an end. What they want are solutions to their financial problems and challenges. Clients pay for your professional advice, particularly in difficult markets like this. What should they do? What's their recovery plan? How does this market effect their long-term goals?

Clients don't blame you for the markets being down, but they will blame you for poor financial advice. Financial Advising is only 50% about Finance, the technical end of the business, the "product" you "sell." But the other 50% is about Advice, and that takes real communication and relationship management skills.

Keep in mind that no one wants to enter into another relationship for which they are going to have to take responsibility. You must control the relationship with systems and advice without being personally controlling. If not, they can get it over the internet, and they can probably get it for free. And while that "advice" may only be 70% as good as what you can provide, for most people, a 70% accurate, no-cost, no-hassle plan is good enough.

ACTION YOU CAN TAKE TODAY:

Answer the following questions, "Why are you in this business?" "What value do you bring to the table?"

Think solutions, not products. Think relationships, not transactions. Think benefit-laced, client-oriented mission statements. Write it down. Then go out & confidently let you clients know what you can do for them.

MAX'S MANTRA:

For those who are firmly established in the value of what they bring to the table, and can clearly express what they do, who they do it for, and why they are in this business, now is a great time to be growing your practice. Remember, where there's crisis, there's opportunity. It's Wall Street's crisis. It's your opportunity. What are you doing about it?

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Comprehensive Business Consulting
P.O. Box 15765, Asheville, North Carolina 28813
Toll Free: 800-472-3288 Local: 828-299-7038
E-mail Max at max@maxbolka.com